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Cookie Policy


Boo is dedicated to securing your privacy. We want to provide you with reliable, industry-leading products and services so that you can focus on building meaningful relationships. Our approach to privacy is to make clear statements regarding our data policies. That's why we've attempted to use as little legal and technical jargon as possible throughout this document.

This Cookie Policy does not cover how we handle your personal information in general. Please see our Privacy Policy for additional information on how we utilize your personal data here.

What are cookies?

Cookies are small files sent by websites you visit on your browser or device. These cookies may contain information about the domain from which it came, how long this particular cookie will last for (or expires), and a unique number generated randomly so as not to repeat any individual's data too.

Cookies can store information about your device, including user settings and browsing history. This makes it possible for the cookie to be used as an ad platform by third-party websites that display commercials on our screen.

The different types of cookies

First-party and third-party cookies

Cookies are used to monitor your activity on our website. First-party cookies are set directly on your device by us. For example, we use first-party cookies to customize our website to reflect your browser's language preferences and understand how you utilize them. On the other hand, third parties place cookies from our partners and service providers on your device. For example, we use third-party cookies to count users on our website and allow you to share content across social media platforms.

Session and persistent cookies

Cookies are divided into two categories: session and persistent. Session cookies only survive until you shut your browser. We utilize session cookies for various reasons, including analyzing your surfing habits over one single browser session and making our website more user-friendly. Cookies that are not deleted when you close your browser are persistent. These kinds of cookies are commonly used to help you sign in to our website as quickly as possible and for analysis purposes.

Other Tracking Technologies: Web Beacons, Tracking URLs, and SDKs

Web beacons, tracking URLs, and software development kits (SDKs) are all used for the same reason. Web beacons are tiny graphic files with a specific identifier that allow us to track whenever someone has visited our website or opened the email we've sent them.

Tracking URLs are custom-made links that assist us in determining where people arrive at our web pages. SDKs, which are tiny pieces of code incorporated into applications, behave like cookies and web beacons.

We refer to all these as "cookies" in this Cookie Policy for simplicity.

What are cookies used for?

We use cookies to provide, secure connection, and improve our services, by remembering your preferences, recognizing your browser and/or device when you visit our Boo, and tailoring and personalizing advertising to your interests. We may also link information from cookies with additional personal information about you to accomplish these goals.

When you visit our website,, some or all of the following cookies may be set on your device:

Essential website cookies

Cookies are used to personalize your experience by ensuring that you see content based on your preferences and interests, as well as the areas in which our website may be utilized. Cookies are required for certain services available through our website, such as access to secure locations, and they are being used by some of its critical features such as secure areas access.

Analytics cookies

Cookies are used to collect data on how you visit our website, which helps us improve and customize it for you. Cookies also aid in the analysis of web traffic patterns, allowing us to see what works best for our visitors and determine areas where we can improve.

Advertising cookies

These cookies are used to target advertising to you more accurately. They accomplish tasks like preventing identical advertising from reappearing, ensuring that adverts are correctly displayed for marketers, selecting advertisements that are based on your preferences, and tracking the number of ads seen and their effectiveness, such as how many people click on an ad.

Google™ Cookies

Google's Data Collection Technology

Google Analytics

Google Analytics (GA) is a Google service that we use that utilizes cookies and other data-gathering methods to collect information about your visits to the website and services to provide insights into how visitors use it.

How can you control cookies?

You can manage the cookies on our site using your browser preferences. There are a few different ways to manage cookies on our website. Please be aware that if you alter your cookie settings, it may make visiting our website less pleasurable. It's likely that you may find yourself unable to use all or part of our site.

Browser and devices controls

Cookies are used to collect and store performance data, which allows websites to provide a better user experience by remembering details about your visit. There are several ways for you to manage or refuse cookies, depending on the browser you're using. The way to handle cookies varies from browser to browser. Check your browser's help menu for additional information.

You can erase your device's identifiers if you update it to a new OS or install a new operating system on the same device. You may also be able to reset the identifying information of your mobile device by turning on the appropriate option. The method for managing device identifiers varies depending on the kind of gadget you have.

Interest-based advertising tools

Through these pages: Digital Advertising Alliance, the Interactive Digital Advertising Alliance, or Appchoices (apps only), you may opt out of seeing interest-based advertising from participating firms.

You cannot opt out of all advertising entirely, but you can opt out of personalized advertising from participating companies. You may need to opt out again if you clear cookies on your device after opting out.

You can visit:, so you may learn how to opt out of Google Analytics and delete your analytics profile or by downloading the Google Analytics opt-out browser add-on at

How to contact us?

If you have any questions about our Cookie Policy, don't hesitate to get in touch with us at